AMK-1 All Important Questions for Exam ||MARKETING||
If you are here to get the important questions of AMK 1 to score more than 90% in the exam then I would like to let you know that you guys are in the right place. Even if you are from any session, January or July, these questions will be very much important for you all.
How can you be so sure that these questions will surely come in exams?
IGNOU always repeats the questions in every exam and if you download previous 10 years question papers, you will find that these are the most common questions that have been repeated in exams by IGNOU.
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Questions:
1.
What
is the meaning of Marketing? Discuss various marketing concepts.
2.
What
is Societal Concept of Marketing?
3.
What
is the difference between Selling and Marketing?
4.
Narrate
the concept of Marketing Mix.
5.
What
is Marketing Environment?
6.
Difference
between Macro and Micro Environment.
7.
Who
are Intermediaries in Marketing Environment?
8.
What
is Market? Explain its type and Characteristics.
9.
What
is Organizational Market? Features of Organizational Market.
10.What is Market Segmentation? Why
is it required?
11.What are the different bases of
Market Segmentation?
12.What is the meaning and Importance
of consumer behaviour?
13.What are the Assumptions of Maslow’s
Hierarchy needs?
14.Steps of Consumer Buying process.
15.Define the term “Product” and its
Characteristics.
16.Difference between Product line
and Product Mix. Discuss their Strategies.
17.Short notes:
·
Product
Positioning
·
Specialty
Goods
·
Related
Diversification
·
Unrelated
Diversification
18.What is product Diversification?
Give examples.
19.Process of the development of a
new product.
20.What is PLC “Product Life Cycle”?
Explain how and why Marketing Mix has to be changed during the different stages
of their product life cycle?
21.What is Branding? Discuss the
advantages and disadvantages of Branding.
22.What factor one should keep in
mind while selecting a good brand name?
23.Define Packaging and its
functions.
24.Highlight the Packaging
Strategies and legal dimensions related to it.
25.Difference between Brand and
Trade Mark.
26.What are the objectives of
Pricing?
27.List various types of Discounts
and Allowances with examples.
28.What is Collective price fixing?
29.What is Channel of Distribution
and its functions?
30.What are the factors that
influence selection of the distribution channel?
31.Who is a Wholeseller and discuss
its function?
32.Who is a Retailer? Discuss the
functions.
33.What is the systems approach to
physical distribution?
34.Meaning and Importance of
Physical Distribution.
35.What is Promotion Mix and its
objectives and Importance?
36.Mention the elements of
Communication process?
37.Steps of Communication process?
38.Mention the components of
Promotion Mix.
39.Factors affecting Promotion Mix.
40.Meaning of personal selling and
its importance.
41.What is AIDA Theory?
42.What is Sales promotion and importance
and tools of sales promotion?
43.Objectives of Advertising.
44.Factors determining the choice of
media.
45.Define publicity.
46.Difference between Advertising
and Publicity.
Guys please read the questions carefully so that you do not miss out any important questions.
Good Luck for your Exams Students 😉😉😉